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News
Asda’s Spanish rebrand of George to Jorge taps into ‘the mood of the moment’ as Spain beat Argentina to lift trophy
6+ hour, 48+ min ago (233+ words) Asda has won praise for capturing “the mood of the moment” after renaming its George brand as Jorge and bringing in Spain flags, “Vamos España” signs and flamenco dancers to cheer on the Spanish football team before their 1-0 victory over…...