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adweek.com > creativity > this-back-to-school-season-denim-brands-hedge-their-bets-across-gen-z-subcultures

This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures

1+ week, 4+ day ago   (191+ words) Some of the biggest, buzziest ad campaigns of 2025 came from denim brands. Levi’s collaborated with Beyoncé. Gap went viral with girl group Katseye. American Eagle partnered with Sydney Sweeney, Martha Stewart, and Travis Kelce. These brands bet on star power…...

@adweek
adweek.com > brand-marketing > samsonites-1785m-beis-buy-is-all-about-winning-over-gen-z-women

Samsonite's $178.5M Béis Buy Is All About Winning Over Gen Z Women

1+ week, 5+ day ago   (197+ words) Six years ago, Shay Mitchell told ADWEEK that her luggage brand Béis took a DIY approach to Instagram, shooting pics on the fly and posting them unedited and unfiltered. “It’s more authentic,” Mitchell said at the time. “Social media is…...