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afaqs.com > news > mktg > why-peter-england-launched-a-sub-brand-instead-of-a-collection-to-woo-gen-z-12256832

Why Peter England launched a sub-brand instead of a collection to woo Gen Z

1+ week, 5+ day ago   (1164+ words) As if the term Gen Z wasn't echoing in the media enough already, there is a new sub-brand that has been launched to cater specifically to the coveted demographic: Vybe by Peter England. Peter England, a formal and smart casual…...