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News
Peter England launches Gen Z-focused brand VYBE
1+ week, 5+ day ago (240+ words) New Delhi: Peter England launched VYBE, a new menswear sub-brand targeted at younger consumers, alongside a music-led campaign featuring independent artists Tricksingh and THE IMBACHI. Called 'VYBE Verified', the campaign was conceptualised by Ogilvy and centred on self-expression and the…...
SMOOR's Taj Mahal problem
1+ mon, 4+ day ago (950+ words) Mumbai: A few years ago, a bar of Lindt was an occasion in itself, the sort of thing you got only if a relative flew in from abroad, or found it in a handful of stores in a handful of…...
Amul signs Spain football team, renews Argentina partnership through World Cup 2026 cycle
2+ mon, 1+ week ago (408+ words) New Delhi: Amul has strengthened its global football portfolio by announcing partnership with the Spanish national football team while also extending its long-running association with Argentina as part of its build-up to the FIFA World Cup 2026. The Spain deal marks…...
Spanish court orders Meta to pay €479m over alleged unfair advertising practices
9+ mon, 5+ day ago (357+ words) New Delhi: A Spanish court has ordered Meta to pay 479 million euros (about $552 million) in compensation to 87 digital media organisations, ruling that the company engaged in unfair competition and breached European Union data protection rules through the way it handled…...