1+ day, 21+ hour ago  (206+ words) Decathlon responded with a proposal. It would run one store directly and promote the entry of competitors into 13 other Tenerife locations over three, four and five months. It would also drop current and future exclusivity clauses in the island’s shopping…...

1+ mon, 1+ week ago  (376+ words) The UK’s largest sports retailer has activated a heritage marketing campaign fronted by Steve Bracknall, backed by a collection of England and Scotland replica shirts from the 1982–2004 era Sports Direct has built its FIFA World Cup 2026 retail campaign not around…...

1+ mon, 2+ week ago  (461+ words) Joma retains its role as official technical sponsor of the Federación Española de Rugby (FER) under a new multi-year agreement covering all national squads. The original partnership, which replaced O’Neill’s in 2016, was renewed in 2019 and again in 2026. The Federación Española…...

1+ mon, 3+ week ago  (424+ words) Free fan spaces in New York and Toronto anchor adidas’ broadest North American push, combining 14 federation kit deals, athlete endorsements and direct retail across a six-week window. Adidas has announced two permanent “Home of Soccer” brand hubs in New York…...

3+ mon, 4+ day ago  (309+ words) The Wels-based cooperative strengthens its grip on Central and South-Eastern European sports retail with a deal that brings eight new markets under its management and positions it to cross the €1 billion sales threshold. INTERSPORT Austria has completed its acquisition of…...

3+ mon, 2+ week ago  (494+ words) The Herzogenaurach-based sporting goods giant has placed its Originals-associated Trefoil on World Cup federation kits for the first time since 1990, framing the launch as a statement on football culture as much as performance engineering. Adidas has unveiled the official away…...

3+ mon, 3+ week ago  (620+ words) Nike and Adidas have reversed their DTC push. Intersport Spain has all but vanished. Sprinter is moving fast – and the conditions may never be more favorable. The starting point is the simultaneous opening of two stores, in Illescas and Vall…...

5+ mon, 4+ week ago  (251+ words) On Running has signed an endorsement deal with the world’s current top-ranked padel player, the Spaniard Arturo Coello. Now 21, Coello has been playing since the age of 7, focused on padel at 16 and made his professional debut in 2019. He is the…...